The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Dailymotion has been hard at work during the last 18 months.The video-sharing company has built its own ad tech stack,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Pokémon Still Going The waves of fans and news coverage...
From 7 pm to 7:45 pm on Tuesday, publishers saw mysterious yellow 300x250 ads blanket their sites. Paying CPMs north...
What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4.The holding company he...
Will privacy legislation be the death of the third-party data ecosystem? Not according to the IAB Data Center of Excellence.Marketers...
Revcontent named Omar Nicola as its new CEO Wednesday, replacing co-founder John Lemp in the top role. One of his...
Mobile performance marketers who work with multiple ad partners spend less to acquire users.A growth marketer who works with five...
Forrester tried to acquire SiriusDecisions, a B2B market research and analytics firm, five years ago, so closing a $245 million...