“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Is Facebook Security App Onavo A Trojan Horse For Mobile Data?; IPG CEO Roth Optimistic On CPG Spend
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Protect And Serve Facebook quietly embedded an app-install link...
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final...
Ericsson remains keen on ad tech.On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo...
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid...
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of...
There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapocracy Snap is opening its marketing API to all...
OTT audiences are prevalent and engaged.But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium...