Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Fraud Refunds The ad management company AdTrader published...
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Snap finally snapped out of its earnings slump on Tuesday as it beat analyst expectations for both revenue and daily...
Call it a sign of the times.Demandbase has hired a chief privacy officer – the first in the company’s history....
The current crop of forced mobile redirect ads tell users they’ve just won a $1,000 Amazon gift card or an...
Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In An Instant More than half of Facebook’s...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
When Atlanta-based Cardlytics filed its initial S-1 on Jan. 12, it revealed important details about its business.The company, which creates...
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as...