Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In-House Helpers Consultancies are cashing in on in-housing. Firms like...
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Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...
Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact...
Toddler-age publication Fatherly was designed for the future of digital media. Fatherly CEO Michael Rothman, a veteran of Thrillist, envisioned...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting...
Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand.Google is...
Travel publishers often miss the boat on attribution.Although their content is an integral part of the trip-planning process at the...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday.Conley previously served as...