The 2016 election was a disaster for the reputations of political pollsters, many of whom missed badly. With the midterm...
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Dynamic creative advertising technology is becoming more personalized.Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever...
Cadent has launched what it says is the first national platform for addressable TV advertising.The aptly named Advanced TV Platform...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Drying Out The Well Venture capital funding for ad tech...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO...
This article was produced in partnership with Rubicon Project.As alternative methods for TV viewing – connected TV, over-the-top (OTT) devices...
The data management platform (DMP) category is now a three-horse race, with Salesforce gaining on Oracle, and Adobe nipping at...
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven.On Tuesday, Horizon said...
Two years ago, the Timehop app – which aggregates and resurfaces old social media photos – was running on the...