AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.This week’s episode of AdExchanger Talks is all about – what else?...
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Data matching and cookie syncing aren’t verboten under the General Data Protection Regulation (GDPR) but getting the consent to do...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...
The IAB Tech Lab on Wednesday released a disclosure framework to help buyers evaluate the attributes of audience segment data....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the...
It wasn’t a surprise to most in the industry when Accenture Interactive said Wednesday it would formally launch a programmatic...
by Sarah Sluis, Alison Weissbrot and Ryan JoeEveryone in the industry claims – at least publicly – to be ready...
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header...