Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to...
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This week on AdExchanger Talks, we bring you a lively discussion with Joanna O'Connell, VP and principal analyst with Forrester...
Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns....
Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing...
NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising...
With local outposts in cities across the country, Gannett has an insider’s view into American communities and what their residents...
Mobile texting never quite made it into the marketer toolkit, but some online sellers are re-examining SMS as a more...