Thunder, a creative distribution platform, acquired creative AI and analytics company Adacus on Thursday, adding the ability to test, target...
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Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will...
The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry.“I have...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ma Bell Speaks AT&T hasn’t gotten regulatory approval for...
US cable TV networks are being strangled by cut cords.Research firm eMarketer lowered its US TV ad spend forecast for...
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Credit: DMEXCO WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google...
Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the...