Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition...
News
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of...
TripAdvisor said on its quarterly earnings call Thursday that it is part way through a significant reduction of its online...
Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models.Accuen’s Q4 revenue declined...
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.BrightLine was founded in 2003 as an advisory firm, primarily serving...
Disney’s bet on BAMTech could signal big advancements for its data and platform strategy.The streaming video provider, once majority-owned by...