Google will offer more machine-learning products in the coming months to help advertisers create personalized search ads, bid on YouTube...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
“You can never go home again” doesn’t apply to the home screen.Most smartphone users – 98%, according to mobile attribution provider...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Grow Big Or Go Home HBO is at a crossroads...
On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first...
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Inserting fresh ads into podcasts is challenging and time-consuming.An online article loads fresh ads every time a page loads. But...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today's column is written by...