“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboard-orama Pandora partnered with Neustar to let advertisers onboard...
German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014,...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
Where a person goes can be used as a solid signal of intent, but that signal gets stronger and more...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick A Side As more brands and agencies demand...
Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release.Valassis itself was...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...