At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution...
News
The magazine industry is consolidating in the face of multiple challenges.Rather than the newsstand, competition is coming from social platforms....
Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Fraud Refunds The ad management company AdTrader published...
Snap finally snapped out of its earnings slump on Tuesday as it beat analyst expectations for both revenue and daily...
Call it a sign of the times.Demandbase has hired a chief privacy officer – the first in the company’s history....
The current crop of forced mobile redirect ads tell users they’ve just won a $1,000 Amazon gift card or an...
Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In An Instant More than half of Facebook’s...