As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
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When Atlanta-based Cardlytics filed its initial S-1 on Jan. 12, it revealed important details about its business.The company, which creates...
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Tony...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens...
Some Super Bowl predictions are easy: The big game will attract the largest US TV audience of the year and...
Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...