Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying.The...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Head of Steam The acquisition of Krux appears to be...
LinkedIn is rolling out native video, which will allow users to record and upload video directly to the platform, the...
Every vendor in the supply chain takes its cut before a CPM goes to work, and that includes a fee...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Killing The Messengers More brands are disinclined to buy...
Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...
Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers.The...