Digital ad players from AOL to Facebook have given lead-gen ads a try, but one company built an entire business...
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"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Feed The Beast Facebook’s Andrew Bosworth doesn’t think we use our...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is written by...
When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging...
Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Brian Andersen, a partner at LUMA Partners, will read the tea leaves on marketing clouds and omnichannel marketing at Industry...
Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio...
Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday,...