The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer...
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Gaps in Pandora’s ad tech stack slowed growth in the last quarter, CEO Roger Lynch said Thursday in his first...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Matter Of Time The Justice Department is prepping...
Rubicon Project eliminated its buy-side fees Wednesday.“This ties directly to the commitment I made when I joined the company earlier...
The ad server SpotX and ad verification company DoubleVerify have flagged a new type of fraud they’re calling “verification stripping.”...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
The ad buyers that will be hurt by the adoption of Ads.txt aren’t giving up without a fight.Publishers are getting...