Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US...
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Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members.Past campaigns used emails sent to top...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B,...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Backlash Speaking on NBC’s “Meet the Press” Sunday,...
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
by Sarah Sluis and Alison Weissbrot Even the most sophisticated marketers need assistance crossing the Lumascape – or just figuring...
Jelli is taking the old-school medium of broadcast radio into the 21st century.The programmatic radio platform launched in 2014 to...