Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017...
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Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...
After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...
"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Get In The Game Nike has historically distributed through retail channels,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster,...
While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption...