The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry.“I have...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ma Bell Speaks AT&T hasn’t gotten regulatory approval for...
US cable TV networks are being strangled by cut cords.Research firm eMarketer lowered its US TV ad spend forecast for...
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Credit: DMEXCO WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google...
Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts...
Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the...
The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of...