“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Amazon Jumps To Server-Side Header Amazon has quietly ironed another badge...
Private equity firm Clarion Capital Partners said Thursday it had acquired B2B marketing shop Madison Logic for an undisclosed sum....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,...