Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as...
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This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Independence Day appeared first on AdExchanger. AdExchanger
Ad tech vet Mark Zagorski will be the new CEO of ad verification company DoubleVerify starting July 21, the company...
Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic...
Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google...