“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It...
Machine learning is becoming central to user acquisition and app advertising at Google. On Wednesday, Google introduced five game developer-focused...
GroupM is still trying to be simpler for clients to navigate. To propel that effort, the WPP-owned media buying arm...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Television TV networks are banding together to create...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club...
Mark Zuckerberg penned a lengthy post last week laying out Facebook’s vision for a “privacy-focused” future – but it’s not going...
There are only around 2.5 million weddings in the United States every year – yet more than 30 million people are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Travel Bug Google is making big moves in travel....