Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down On Digital Media It was a tough week...
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OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely...
After more than a year in beta, Facebook is letting advertisers use third-party vendors to manage brand safety on its...
Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive...
This article was produced in partnership with MoPub. As time spent in mobile apps continues to soar, in-app ad spend...
Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its...
Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last...