Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after...
News
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
Shorting AdsVerizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Sell Me A Story YouTube is expanding its Stories feature...
AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...