How Pinterest is compressing the funnel between discovery and conversion. Adweek Feed
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In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda....
Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving. Adweek Feed
Traditionally, digital out-of-home (OOH) inventory is grouped by venue type. But programmatic buyers want to know exactly what they’re bidding...
What's going right and wrong with AI in marketing. Adweek Feed
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming...
AUCKLAND, Today: Senior marketers across Australasia are getting a new pathway to meaningful work, with The Marketing Club partnering with...
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as...
ChatGPT users will start seeing ads this week; is our entire economy structured around bothering consumers?; and the FTC's investigation...
The Marketing Club has announced a new partnership with trans-Tasman marketing consultancy Art of the Possible. The two organisations say...