Advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact on the lower funnel, including...
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Twitter once again tweaked its Community Notes crowdsourced fact-checking initiative, which was hatched as Birdwatch in January 2021. The company...
PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a...
There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in...
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I...
What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture...
Podcaster adoption of dynamic ad insertion (DAI) increased from less than 50% in 2019 to a whopping 84% in 2021. But...
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter...
Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a...