The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday...
Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has...
Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired...
As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to...
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...
Anyone who’s streamed content has firsthand experience of what happens when ad podding technology misfires. Ad podding is supposed to...
Anyone who’s streamed content has firsthand experience of what happens when ad podding technology misfires. Ad podding is supposed to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts....