Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different...
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...
The digital and programmatic space needs a refresh because clients are getting burned and returning to more traditional media principals,...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Auction Exit Amobee won the Videology bankruptcy auction this...
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes,...
Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth.Over...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...