On Feb. 17, as former President Donald Trump prepared to face 34 felony counts in his hush money trial in...
The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed...
It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with now retired Major League...
Direct-to-consumer (DTC) brands, historically very performance-driven, are breaking away from walled garden metrics from platforms like Meta and Google, relying...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open...
Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a...
Brands have new ways to advertise to live sport audiences as Sky launches squeezeback ads during NRL and Super Rugby...
Citizens of earth, gather round for a bizarro bedtime story with a science-fiction flair that celebrates the Hong Kong Ballet's...
Love Food Haste Waste NZ‘s new campaign quite literally “went bad” – growing mould to draw attention to New Zealand’s...
U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial...