Sustainability was a hot topic for the advertising industry in 2022. The momentum will only grow in 2023, though decarbonization...
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But...
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire...
For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in...
Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not...
From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations...
Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged...
By default, Facebook users may be able to see the people someone else has befriended on the social networking platform....
To celebrate the arrival of 2023, Messenger released a "Happy New Year" chat theme that adds fireworks to a conversation's...