Roku Partners With 3 Leading CPG Brands in Further Originals Push

Fresh off the heels of its biggest brand partnership and activation to date, Roku teamed up with three consumer packaged goods brands for shows from Roku Originals. Coca-Cola, Henkel and Scott’s have all signed on as sponsors for three original shows: Emeril Tailgates, Children Ruin Everything and Martha’s Garden. “It’s been interesting to see, especially…
Adweek Feed