Ad tech used to generate most of the hype when it came to high-growth ad industry startups. But as the...
2020
After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure...
The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are...
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,...
Apple didn’t explicitly kill off its ad ID during its Worldwide Developers Conference on Monday as some expected, but it...
Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...