“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Fraser Woollard, senior vice president of business development at Mediaocean. Not long ago, the upfronts symbolized stability in the media world, with their guaranteed viewership against a predictable lineup of shows, all offered months… Continue reading »
The post The 2020 Upfronts Will Require A Different Kind Of Playbook appeared first on AdExchanger.
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