Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms,...
2024
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly...
PATTAYA, THAILAND, Today: AdFest 2024 has extended entry submission deadline for the 2024 awards show to Friday 19 January. Under the...
While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will...
People have been shopping in stores for centuries. Trading posts, shops, markets, boutiques, chain stores. People like to look at...
National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off...
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are...
If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will...
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up...
Public perception can make or break a company. It's the job and responsibility of a public relations expert or team...