How Disney-ABC Navigated Its Ad Sales Renaissance

Few Hollywood icons have had a career as illustrious as Mickey Mouse, who made his silver screen debut in “Steamboat Willie” back in 1928. Now, his bosses at Disney-ABC have become more tech-savvy, reorganizing the company’s ad sales strategy to make magic in advanced TV advertising. About a year ago, Disney-ABC unified its ad salesContinue reading »

The post How Disney-ABC Navigated Its Ad Sales Renaissance appeared first on AdExchanger.

Read more

OTT Audiences Are There – So Why Aren’t Advertisers Buying?

AdExchanger |

OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTTContinue reading »

The post OTT Audiences Are There – So Why Aren’t Advertisers Buying? appeared first on AdExchanger.

Read more

With Fox Deal, Disney Gains Controlling Stake In Hulu

AdExchanger |

After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based payContinue reading »

The post With Fox Deal, Disney Gains Controlling Stake In Hulu appeared first on AdExchanger.

Read more

Why The 2017 TV Upfronts Could Be A Buyer’s Market

AdExchanger |

Maureen Bosetti, the chief investment officer for IPG Mediabrands’ Initiative, will discuss dynamics for this year’s upfronts alongside other TV power players at Industry Preview on Jan. 18 in New York City. The 2016 TV upfronts ended with networks posting double-digit CPM increases, but will that momentum carry into 2017? Two key factors could help buyers wieldContinue reading »

The post Why The 2017 TV Upfronts Could Be A Buyer’s Market appeared first on AdExchanger.

Read more