To relate with Gen Z, advertisers have to do more than just spend millions on a 30- or 60-second Super...
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While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny...
Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner...
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware...
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...
Drugstore skincare products are becoming more popular, especially given the economic climate. People are also increasingly conscious of avoiding harsh...
Meetings that "could have been an email" are the bane of many workers' existences, but what about a meeting that...
As you might expect of a marketing executive with a distinguished reputation, Jonathan Mildenhall landed his new gig as CMO...
And so it begins... Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry...
US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already...