The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie...
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Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday...
Social and commerce just go together, like peanut butter and jelly. And Meta, TikTok and Amazon are all vying for...
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business...
AUCKLAND, Today: 2degrees and TBWA\NZ have launched a programme teaching kids and parents the good and bad ‘tings’ about first...
The old saying "think before you speak" is probably best applied to anyone in a leadership position during circumstances of...
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable--and not just because the women in...
Warning (and an apology): You are about to be hit with a new crop of three, four and five-letter acronyms....