As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling...
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In 1892, a quarterback named Paul D. Hubbard invented a way to communicate privately with his teammates at Gallaudet University,...
Cryptocurrency has an image problem. After a wave of momentum and buzz, including a Super Bowl 2022 full of crypto...
Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the...
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment....
New apparel production is a leading contributor to global warming and pollution, requiring as much as 2,000 gallons of water...
For brands, the Paralympic Games are often regarded as a golden opportunity to express support for the collective disabled community....
This year marked the 30th anniversary of the Americans With Disabilities Act, cornerstone civil rights legislation for people with disabilities....
A series of research advances over the past few years have unlocked new potential for the use of AI in...
This article is sponsored by Verizon Media. The future of television is here, and it’s evolving by the day. That’s...