Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital...
Acquires
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the...
Unilever on Monday, June 23, said it has agreed to acquire Dr. Squatch, expanding its portfolio of Gen Z brands...
Movement Strategy has acquired Newfangled Studios in an eight-figure all-cash deal that combines organic and paid social capabilities. Adweek Feed
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of...
Publicis Groupe has announced it has entered into an agreement to acquire independent identity solution Lotame, in an update on...
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued...
The Arnott’s Group has acquired snacking brands Mother Earth, Flemings and VP brands from Prolife Foods Limited. Mother Earth is...
CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant...