TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’sContinue reading »

The post TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior appeared first on AdExchanger.

Read more

The Marketer’s Guide To ACR Tech In Smart TVs

If you own a smart TV, chances are its integrated automated content recognition (ACR) technology tracks everything you watch. What started out as a niche technology tracking viewership in high-end smart TVs has spread to the masses: Forty-seven percent of the United States’ 120 million homes own smart TVs, up from 39% a year ago,Continue reading »

The post The Marketer’s Guide To ACR Tech In Smart TVs appeared first on AdExchanger.

Read more

CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together

The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be a simple media buy. “It’s really complex to buy, and that’s spooking a lot of buyers off,” said Tracey Scheppach, who buys addressable connected TV (CTV) with her agency Matter More Media. CTV, which isContinue reading »

The post CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together appeared first on AdExchanger.

Read more

Samba TV CEO: ‘Our Legal Basis For Having Data Is A Direct-To-Consumer Relationship’

The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. WithContinue reading »

The post Samba TV CEO: ‘Our Legal Basis For Having Data Is A Direct-To-Consumer Relationship’ appeared first on AdExchanger.

Read more

Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

AdExchanger |

Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.Continue reading »

The post Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV appeared first on AdExchanger.

Read more