With $2.3 billion in cash on the books thanks to IPG’s acquisition of Acxiom Marketing Solutions in July, the newly...
Acxiom Marketing Solutions
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
Times are changing at IPG.The holding company used to tout its neutrality around data and technology, with CEO Michael Roth...
Looks like Acxiom Marketing Solutions (AMS) is an agency business after all.Interpublic Group said Monday it acquired Acxiom’s legacy data...