Looks like Acxiom Marketing Solutions (AMS) is an agency business after all.Interpublic Group said Monday it acquired Acxiom’s legacy data...
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Acxiom intends to sell its marketing solutions division before moving to a potential sale of LiveRamp, because it believes selling...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboarder Offloaded? Acxiom is shopping LiveRamp, a linchpin of...
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday...
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms...
Acxiom stock ticked up Tuesday despite missing revenue estimates and lowering revenue guidance. A likely reason: The company announced a...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The EU’s General Data Protection Regulation (GDPR), which will become law next May, is stressing out the marketing industry.“I have...
Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...