This is the second in a series on demystifying the best practices in media today. Read the first on audience...
Ad Exchange News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot To Video LinkedIn is finally selling video ads:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scrambled Eggs Since its acquisition of Sapient in 2014...
KFC had lost its way.While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of...
Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Context Is Key Snap launched Context Cards on Tuesday,...
Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...