TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’sContinue reading »

The post TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior appeared first on AdExchanger.

Read more

Hulu Hits Play On Pause Ads

Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static display ads on screen when viewers take a break. The ads, in development for most of 2018, will roll out with beta advertisersContinue reading »

The post Hulu Hits Play On Pause Ads appeared first on AdExchanger.

Read more

How Advertisers Should Think About Brand Safety On OTT

Video delivered over the internet to a smart television or connected TV could have a brand safety problem. We’re talking specifically about user-generated digital video streaming to a big screen and the niche OTT channels and streaming services that seem be springing up on a near-weekly basis. That type of video shouldn’t be confused withContinue reading »

The post How Advertisers Should Think About Brand Safety On OTT appeared first on AdExchanger.

Read more