Inc. Mag’s Revenue Survey Indicates Slowing Growth In Ad Tech

Ad tech, where art thou? Inc. Magazine released its annual Inc. 5000 revenue survey on Wednesday, with few well-known ad tech companies hitting the ranks. The list, which tracks the three-year revenue growth of indie companies, had numerous social mar tech and mobile marketing platforms with a few newbie programmatic agencies and old-school digital adContinue reading »

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Ad Tech Is Consolidating; YouTube Pays Creators To Promote Products

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech Is Consolidating Ad tech shows the hallmarks of a maturing market. Financing for ad tech companies this year is on pace for $1.5 billion, about half what it reached in 2015, The New York Times reports, citing data from CB Insights. Meanwhile,Continue reading »

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Improvado Raises $3M Funding Round To Blaze A Trail In Middleware Tech

Trigger warning: This article contains references to yet another three-letter acronym in the advertising technology ecosystem. Improvado is an extract, transform, load (ETL) data startup focused on the agency and advertiser landscape. The company raised a $3 million seed round with backing from a range of familiar ad tech names, including Auren Hoffman, the CEOContinue reading »

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Why Ad Tech In Search Of An Exit Has Reason To Hope

Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filingsContinue reading »

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The Investment Banker Perspective: A New Crop Of Ad Tech Acquirers Is Emerging

Elgin Thompson, managing director of Digital Capital Advisors, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. The passion of Wall Street’s 2013-era love affair with ad tech may have cooled, but investment banker Elgin Thompson expects the industry will produce some noteworthy exits yet. “IContinue reading »

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Why Criteo Is Battling Fierce Headwinds In 2018

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Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as the markets soured on advertising technology. But nothing gold can stay. And now Criteo has its work cut out to convince investors that the company can grow in the face of browser anti-tracking updates, namelyContinue reading »

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Why Videology And Other Early Ad Tech Companies Streamlined Once They Hit Scale

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While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a while, many took pains to rightsize over the past year or so. For some, the intent was to recapitalize or to prep for a sale if an IPO was a no-go. For others, it wasContinue reading »

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PII: Programmatic Vet Picks Placed To Bring Location Data To Media

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This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence, INNOCEAN and Clear Channel Outdoor. Former Brightroll and Amazon exec Craig Whitmer recently joined location data company Placed as VP of programmatic. Placed “measures what people doContinue reading »

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