LUMA: Black Eyes Aside, Ad Tech Actually Had A Decent Q1

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about macro factorsContinue reading »

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LUMA: Mar Tech Is Booming, PE Is Hungry And ‘There’s Blood In The Water’ For Ad Tech

If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re an ad tech company without a unique value prop that’s jonesing for an exit, apologies, the outlook remains fairly bleak. Although digital advertising is still growing – it’s a $100 billion market today – Google and FacebookContinue reading »

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Podcast: The Information Advantage

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimizeContinue reading »

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Gartner Magic Quadrant For Ad Tech: Marketers Want A Look Under The Hood

The in-housing trend prompted Gartner’s first-ever Magic Quadrant report for ad tech, which was released late last week. Even if not all marketers are ready or interested in taking their media buying in-house, there’s a desire across the board for more control over their tech stack – or at least to know what the heck’sContinue reading »

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ISpot Raises $30 Million in Series C Funding

ISpot some cash! TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total to $57.8 million, the company’s CEO and founder Sean Muller told AdExchanger on Tuesday. Investors Insight Venture Partners and Madrona Venture Group led the round. No investors took money off the table. ISpot willContinue reading »

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Inc. Mag’s Revenue Survey Indicates Slowing Growth In Ad Tech

Ad tech, where art thou? Inc. Magazine released its annual Inc. 5000 revenue survey on Wednesday, with few well-known ad tech companies hitting the ranks. The list, which tracks the three-year revenue growth of indie companies, had numerous social mar tech and mobile marketing platforms with a few newbie programmatic agencies and old-school digital adContinue reading »

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Ad Tech Is Consolidating; YouTube Pays Creators To Promote Products

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech Is Consolidating Ad tech shows the hallmarks of a maturing market. Financing for ad tech companies this year is on pace for $1.5 billion, about half what it reached in 2015, The New York Times reports, citing data from CB Insights. Meanwhile,Continue reading »

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Improvado Raises $3M Funding Round To Blaze A Trail In Middleware Tech

Trigger warning: This article contains references to yet another three-letter acronym in the advertising technology ecosystem. Improvado is an extract, transform, load (ETL) data startup focused on the agency and advertiser landscape. The company raised a $3 million seed round with backing from a range of familiar ad tech names, including Auren Hoffman, the CEOContinue reading »

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Why Ad Tech In Search Of An Exit Has Reason To Hope

Is opportunity fading for ad tech startups to go public or be acquired at a healthy premium? The answer is no, at least not for everyone, said Elgin Thompson, managing director of the technology investment advisory firm Digital Capital Advisors, at AdExchanger’s PROGRAMMATIC I/O in San Francisco last week. A look back at IPO filingsContinue reading »

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The Investment Banker Perspective: A New Crop Of Ad Tech Acquirers Is Emerging

Elgin Thompson, managing director of Digital Capital Advisors, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. The passion of Wall Street’s 2013-era love affair with ad tech may have cooled, but investment banker Elgin Thompson expects the industry will produce some noteworthy exits yet. “IContinue reading »

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