GroupM State Of Digital: CPMs Rise, The Duopoly Reigns And Ecommerce Soars

GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its stronghold over the digital economy. Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, and GroupM predicts it will rise to 47% inContinue reading »

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EMarketer Cuts TV Ad Spend Forecast By $1B Due To Cord Cutters – But Some Agencies See A Brighter Future

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US cable TV networks are being strangled by cut cords. Research firm eMarketer lowered its US TV ad spend forecast for 2017 by $1 billion on Wednesday, citing “faster-than-expected growth in cord cutting” as the main contributor to the decline. US TV ad spend will still grow, the firm predicted – but by just 0.5%Continue reading »

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CPG Spend Cuts Cause GroupM And Zenith To Lower Global Ad Spend Forecasts

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Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow economic growth in global markets. Zenith projects 4% growth for the global ad market by the end of the year, down from its original forecast of 4.2%. GroupM revised its 4.4% forecast down to 3%,Continue reading »

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