Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact...
Adapt
The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through...
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical...
SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in...
Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to...
Rob BeelerFounder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Victoria Milo, director of...
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete....