Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill it, the IDFA will become opt-in for consumers starting with iOS 14 in September. Without user permission, IDFA tracking will be zeroed out, just like when Limit Ad Tracking is enabled. Some are predicting opt-in… Continue reading »
The post Mobile Ad Tech Companies Try To Adapt To Likely Loss Of Apple's IDFA appeared first on AdExchanger.
More Stories
The IAB Predicts Social Video Will Overtake CTV This Year
Best Buy and CNET Are Combining Their Ad Inventory
Buyers Are Wasting Money on Alt IDs While Cookies Still Persist