Google introduced Confirming Gross Revenue Wednesday, calling it a solution that helps buyers and publishers verify that no hidden fees...
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PubMatic has integrated NewsGuard's content rating system to give buyers more assurances around brand safety. Brand safety has been an...
Online marketing is in flux given the groundswell in demands for greater data privacy signaling the end for the traditional...
Google is facing additional regulatory woes with several state attorneys general preparing to file an antitrust lawsuit understood to focus...