The term "dark funnel" has become increasingly accepted in marketing circles. It reflects the realization that marketing attribution is an...
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Marvel's visual effects have been making headlines for all the wrong reasons, and now the creators of the company's latest...
Within the advertising and marketing spaces, diversity attracts increasing attention. In fact, when there are practices that negatively impact people...
The rate of uploads of child sexual abuse material (CSAM) has risen significantly over the last few years, with hosting...
Soccer has become a major battleground in the fight for women's equality, with the U.S. women's national soccer team winning...
Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. GroupM, for...
Three Rethink employees are launching a new agency. The caveat? It'll be part of No Fixed Address, Inc., one of...
As Google Analytics prepares to excise the IP address from its product, it’s a sign of which way the privacy...
AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s...
As the past one-and-a-half years have shown us the importance of human connection, dating app activity has only increased since...