As Google Analytics prepares to excise the IP address from its product, it’s a sign of which way the privacy...
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AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s...
As the past one-and-a-half years have shown us the importance of human connection, dating app activity has only increased since...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
The podcast market is growing like crazy, with ad spend set to break $ 2 billion by 2023, double the...
Five years ago, not many outside of Toronto had heard of No Fixed Address. The upstart agency had just come...
IP addresses – internet protocol, for the uninitiated – have been used as a mechanism for location targeting and cross-device...
IP address is a tell for several things, namely a user’s location – and it can be used to triangulate...
Last year was the IDFA; This year, it’s the IP address. Apple will start redirecting web traffic through two separate...
This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful...