The podcast market is growing like crazy, with ad spend set to break $ 2 billion by 2023, double the number eMarketer has forecasted for this year. But there are still a few roadblocks standing in the way. Measurement is a big one. “It’s the elephant in the room,” says Elli Dimitroulakos, head of automation in… Continue reading »
The post Listen Up! Let’s Address Podcasting’s Measurement Problem, With Acast’s Head Of Automation appeared first on AdExchanger.
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