Last year was the IDFA; This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address, the company said at its Worldwide Developers Conference on Monday. The feature, called Private Relay, will act as a VPN of sorts, although VPNs generally only… Continue reading »
The post WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting appeared first on AdExchanger.
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